6 Best Digital PR Agencies for AI-Led Strategy (And Why Pressviz Is the Leader)

In 2025, simply getting backlinks or press mentions is not enough. You need to be visible where people are actually searching, like on tools such as ChatGPT, Gemini, and Claude.

That’s why we look for digital PR agencies that go beyond traditional outreach and boost visibility for both people and AI.

In this blog, we will explore 6 agencies worth checking out and understand why Pressviz stands out as the leader:

How We Chose The Right Agency

Not every PR agency claiming to use AI is actually built for the AI era. Therefore, there is a need to focus on the aspects that truly matter and the elements that help brands get discovered not only by people, but also by the algorithms shaping modern search.

Here’s what we looked for:

• AI Visibility & LLM Indexing

Their campaigns should be structured in a way that helps brands show up in tools like ChatGPT and Google Gemini

• Smart Content Structuring

The content should be semantically rich and optimized so that AI can understand and surface it.

• AI-Enhanced Outreach

They must be using AI to improve media targeting, personalize pitches, or spot trends faster

• Trusted Media Coverage

They land real editorial placements in high-authority outlets, not just syndication

• Speed & System 

They should have a repeatable, customized, and efficient process

Top 6 PR Agencies for AI-Led Strategies

Below is a detailed review of some top rated agencies. Let’s take a closer look at what makes them stand out in the ever-evolving world of digital PR and AI.

• PressViz

If you’re looking for a digital PR agency that works in today’s landscape and is already optimized for what’s next, consider PressViz. While others are still figuring out how AI fits into PR, Pressviz is already doing it well.

What sets PressViz apart is its capability to blend traditional PR wins (like media placements and backlinks) with an AI-ready structure. They utilize their built-in Viz LLM Booster to design campaigns specifically tailored to help brands appear in tools like ChatGPT, Claude, and Gemini.

Their 12-week system delivers

• 400+ high-authority backlinks
• 15–20 editorial placements in real, trusted publications
• A money-back guarantee if link goals aren’t met

• Go Fish Digital

Go Fish Digital is one of the more technically savvy agencies on this list. With deep SEO expertise, they naturally lean into structured content that plays well with AI platforms.

Their strength lies in blending digital PR with a smart, data-driven strategy. Content is designed to perform well in search and is often structured in a way that makes it easier for AI models to parse and comprehend.

What they are good at are:

• Technical SEO meets content-driven PR
• Research-backed storytelling with evergreen angles
• Strong attention to how content is framed and distributed

• Reboot Online

Reboot Online has built a strong reputation for creating PR campaigns based on data and research. In a world where AI models thrive on structured content, this approach gives them a clear advantage.

They create campaigns that feel newsworthy and often get picked up by media and blogs organically. That kind of original, data-rich content tends to get cited by journalists and AI tools scanning for credible sources.

What they do well:

• Unique campaigns built on real data
  
  
• Content that often ends up in “explainer” and reference-style coverage
  
  
• Strong alignment with what LLMs like ChatGPT tend to surface

However, Reboot’s AI-readiness feels more incidental than intentional. They don’t yet offer features or tools that are purpose-built for AI visibility or large language model indexing.

• Muck Rack

Muck Rack is widely known as a PR tech platform, and it’s one of the few that has actively embraced AI in its toolset. Their feature, PressPal.ai, utilizes AI to assist users in drafting personalized pitches, thereby making outreach faster, more relevant, and scalable.

They also offer robust media monitoring, journalist databases, and relationship management tools, which makes them a great resource for in-house teams or agencies running their own PR.

Pros:

• AI-generated pitch writing via PressPal.ai
• Automated insights into media trends and journalist behavior
• Streamlines outreach with smart suggestions and recommendations

However, Muck Rack is not a full-service agency. It is more of a PR enablement platform. While their AI tools are impressive, they do not run PR campaigns for clients or structure stories with LLM discoverability in mind.

• Zen Media

Zen Media positions itself as a forward-thinking PR and marketing agency, and it is one of the few in the space actively talking about AI in a strategic way. Their focus is on helping brands become thought leaders, and they’re starting to weave AI into that process.

They are good at:

• Emphasis on positioning clients as industry authorities
• Use of AI tools for content ideation, influencer targeting, and audience insights
• Integrated PR and digital marketing campaigns designed to amplify brand voice

Zen Media stands out for applying AI not just to production, but to strategy. However, they are leaning into AI; they don’t yet have a structured system designed for LLM indexing or guaranteed AI visibility.

• Digital PR Ltd (digital.pr)

Digital PR Ltd is known for its no-frills, productized PR model. Their strength lies in delivering consistent link-building campaigns at scale, with guaranteed results and fast turnarounds. In this way, they provide a plug-and-play solution for businesses that want backlinks without the complexity.

What makes them stand out are:

• Pre-built campaign packages with guaranteed DR backlinks
• Quick execution, minimal onboarding, and transparent pricing
• Content formats that are semantically structured and easy to process

They don’t market themselves as "AI-first." However, the way they structure their campaigns with consistent formats and templated story structures makes their content friendly for large language models (LLMs). They don’t focus on AI visibility or optimize their content for platforms like ChatGPT or Gemini.

Conclusion

As we reviewed the top digital PR agencies, it became clear that while many are starting to explore AI, few have made it central to their strategy. Some use AI-inspired tools or structure content to work well with platforms like ChatGPT, but that’s not the same as building a strategy around it.

What sets PressViz apart is that they’re already fully embracing this shift. With their Viz LLM Booster™ and structured 12-week campaign model, every part of their system is designed for current performance and future visibility.

In a world where AI is shaping how people engage with brands, Pressviz is leading the way, making them the ideal PR partner for those looking to stay ahead.

FAQs

How does AI enhance the personalization of PR campaigns?

AI tools allow PR agencies to analyze audience behavior and personalize pitches based on data, ensuring a higher chance of media coverage and engagement with the target audience.

Can AI improve the speed of PR campaigns?

AI streamlines the outreach process, automating media targeting, pitch creation, and trend identification, allowing agencies to execute campaigns faster and with more precision.

How does AI contribute to building stronger brand authority?

AI helps create content that aligns with current trends, improving the chances of gaining media placements in high-authority outlets, which boosts brand credibility and industry authority.

Are AI-driven PR campaigns more cost-effective than traditional PR?

AI-driven PR campaigns can be more cost-effective by automating repetitive tasks, improving targeting accuracy, and reducing the time spent on outreach, thus delivering better results at a lower cost.